Nestle has decided to change the way it runs its business in the infant nutrition sector, one of four categories in which the world’s largest food company is focusing its investment.
The Gerber owner said today (15 November) it would manage its infant nutrition business regionally, rather than under the global Nestle Nutrition division it set up 11 years ago.
Nestle claimed the move would mean its infant nutrition arm would be to “deliver accelerated organic growth” and improve efficiency.
The reorganisation would make that side of Nestle’s business “more agile” and able to “respond faster to rapidly changing local consumer preferences, evolving regulation and customer and channel demand for tailor-made solutions”.
Nestle plans to set up a “strategic business unit” to manage the infant-nutrition business’ “core global functions”, including innovation, compliance and monitoring its global manufacturing capacity.
However, Nestle plans to appoint a “nutrition business head” for each of the food giant’s three geographic regions, who will implement global strategy in local markets.