Nestle has moved to “simplify” the ingredients used in North American frozen food brand Stouffer’s.
The company said its “kitchen cupboard commitment” would see it “shortening and simplifying” recipes and “only including ingredients consumers might find at home”.
Go deeper with GlobalData
Nestle insisted it would use ingredients “consumers trust and recognise” and would not use artificial flavours, colours or preservatives.
The programme would be rolled out “over the next few years”, Nestle added.
The world’s largest food maker has announced similar initiatives elsewhere in its business in North America in recent months.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAnd in February last year, Nestle announced plans to remove artificial flavours and colours from chocolate products sold in the US.
