View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
March 3, 2015

Nestle slashes sugar in Fitness cereal

Nestle has launched a low-sugar version of its Fitness cereal in Europe.

Nestle has launched a low-sugar version of its Fitness cereal in Europe.

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

The company, which markets cereal products through its Cereal Partners Worldwide joint venture with General Mills, said the new cereal would contain 30% less sugar than the original and would have increased amounts of whole wheat and rice. The new line will replace the original product, a spokesperson for Cereal Partners Worldwide confirmed to just-food.

The new product will be available across select markets in Europe this month, followed later by a roll-out to Latin America and Asia.

"Nestle has also modified where certain ingredients, like sugar, are located in the new Fitness flakes in order to maintain flavour while improving the nutritional profile of the product. There is less sugar inside each new Fitness cereal flake because sugar on the surface coating provides enough sweetness," the company said on its website.

The firm added the move is part of its "ongoing effort to make nutritional improvements to its products". Last month, Nestle's US unit announced it will remove all artificial flavours and artificial colours in more than 250 chocolate products by the end of the year

Related Companies

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food