Nestle weighing up strategy in UK meat-free

Nestle weighing up strategy in UK meat-free

Nestlé has confirmed it is no longer selling a Garden Gourmet range of vegetarian products in the UK as it "explores other options".

The world's largest food maker launched its Garden Gourmet line of burgers, snacks and meals in the UK last spring, with Sainsbury's and Ocado taking on the products from the end of May.

A spokesperson for Nestlé's business in the UK and Ireland said: "We believe that a more plant-based diet is the future and one of our strategic priorities is to expand our vegetarian and flexitarian choices. Garden Gourmet products are still part of our UK and Irish out-of-home offering through our Nestlé Professional business while, in retail, we are now exploring our options in the plant-based market following the initial trial of Garden Gourmet in UK supermarkets."

Earlier this month, Nestlé announced the launch of the Incredible burger under the Garden Gourmet brand in more than half a dozen markets in mainland Europe.

The Incredible Burger from Garden Gourmet will initially be rolled out in Austria, Belgium, Denmark, Finland, Germany, the Netherlands, Norway and Sweden this month.

Meanwhile, Sweet Earth, the US-based vegetarian business Nestlé acquired in 2017, will introduce its meat-free Awesome Burger in the autumn.

Wayne England, the head of Nestlé's food business, announcing the news on the burgers, said: "These new burgers don't compromise on flavour, texture and cooking experience. They underline Nestlé's increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets."