ADM, one of the world’s leading suppliers of food ingredients, has created a dedicated pan-European technical and sales team for its Lecithin Specialities Division. In response to demands from a buoyant market, ADM’s move will give customers faster service and more efficient technical back-up.
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With 13 years’ experience in the lecithin industry, Henk Unij became Sales Manager for Europe, the Middle East and Northern Africa in February 2000. The team is headed up by Mr. Unij and Dr Alice Bonekamp, the Technical Manager, with support from Mirjam Moes and Alexandra Makarenko. They will be responsible for customer consultation, technical advice, sales and after-sales support. Day-to-day enquiries will continue to be dealt with through existing channels.
Commenting on the formation of the new team, Henk Unij said: “This move is intended to improve our service to all our customers, particularly multinationals, which increasingly require a pan-European approach. Its creation marks a deliberate move away from the geographical market segmentation of the past, towards an integrated efficient product offering.”
For further information on ADM’s lecithin range for the bakery, confectionery, snack and instant foods industries, please contact: ADM Lecithin Specialities, PO Box 1105, 3180 AC Rozenburg, Netherlands. Tel. +31 (0)181 257 200, Fax +31 (0)181 257 305. E-mail mirjam_moes@corp.admworld.com
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