Royal Ahold NV today (19 January) said its supermarket chain Albert Heijn will cut prices on another 1,000 products.
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The reductions will be mainly on A-brand products, but prices on a number of private label items will also drop.
“Albert Heijn is signaling that it will continue to keep a close eye on prices in the Dutch market. Albert Heijn’s price competitiveness has improved considerably since the start of 2003’s large-scale price reductions,” the company said.
The price reductions involve the company’s entire assortment.
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