Albert Heijn

, the supermarket arm of Dutch retailer Royal Ahold, has renamed its Internet service, Thuisservice (literally: home service) to Albert.

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The new name is the final move in a thoroughgoing overhall of the service, which now offers brands from other Ahold subsidiaries Etos, Gall & Gall and De Tuinen. Albert is hoping to become one of the leading Internet supermarkets in the Netherlands and reported a strong increase in sales this summer.

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