Dutch retail giant Ahold saw its shares rise on Monday after reports that a price war started by its Dutch supermarket chain Albert Heijn was drawing customers back to its stores.

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“There are reports that Albert Heijn is emerging as the big winner from the price war and that is putting investors’ minds at rest,” one Dutch trader was quoted by Reuters as saying.  


Dutch market researcher MarketResponse said that Albert Heijn had attracted 8% more customers last week than before the price war started, reported Reuters.


Ahold is trying to win back customers following a massive accounting scandal that emerged in February this year.

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