Dutch supermarket chain Albert Heijn, part of Dutch retail giant Ahold, is to introduce a “healthy choice” symbol to its own-brand product line.
From 19 September, the Healthy Choice Clover emblem will be displayed on products that meet certain criteria, such as those with a low saturated fat, sugar and salt content, or those that are high in fibre. The independent criteria have been established together with the national Food Centre foundation.
All Albert Heijn own-brand products will be judged against these criteria – from milk to ready meals, from cheese to soup. More than a thousand own-brand products will get the Healthy Choice Clover within the coming months.