Dutch dairy co-operative Campina is to close one of its four production sites in the Netherlands.

Campina will shut its plant in the Dutch town of Heiloo to focus on developing more “innovate products” at its three other sites, the company said today (10 May).

Dutch consumption of fresh dairy products has been declining in recent years and Campina said consumers are increasingly looking for more varied dairy products.

“For consumers, the Dutch market for fresh dairy, in which Campina is the largest player, is increasingly characterised by more distinctiveness and more variation in fresh dairy,” Campina said. “Milk is milk, but not all milk is the same.”

Some 178 workers will lose their jobs with the closure at Heiloo. Campina said it would try to find alternative employment for those affected but warned over 100 jobs would ultimately be lost.