Dutch dairy giant FrieslandCampina today (19 June) set out its plans for growth over the next decade, including more cash for dairy-based beverages, branded cheese and infant nutrition.
The company, formed through the merger of Friesland Foods and Campina, published route2020, a strategy designed to grow the business globally.
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FrieslandCampina has laid down a target of increase volume sales of “added value” products by an average of 5% a year.
Besides dairy drinks, cheese brands and infant food, FrieslandCampina said it plans to focus on three othere “value drivers”.
The company said these included expanding in south-eastern Europe, the Middle East and north Africa, growing its foodservice business in Europe and improving its ingredients range.
CEO Cees ‘t Hart said FrieslandCampina could now look forward after completing its work in bringing the two companies together.
“After our merger in early 2009 we focused on integrating the two organisations and establishing a strong management team, while also putting in place plans for a better streamlining of various parts of the production chain. Now, 18 months after the merger, we can consider the integration a success,” ‘t Hart said.
