Rieber & Søn, the Norway-based food group, is to sell its Dutch frozen onion rings business to local firm Subzero Frozen Produce Holding.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The deal, announced today (1 September) for an undisclosed sum, comes as Rieber & Søn looks to offload its Dutch unit, Rieber Kruiningen.


The Norwegian group said the sale would allow the group to focus on producing crispy fried onion rings and help boost profits at Dutch subsidiary Rieber Holland.


Rieber & Søn, which last month booked rising half-year profits, said the group would incur a loss of EUR1.8m (US$2.6m) from the sale. The charge will be booked in the group’s third-quarter numbers.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact