Super de Boer has posted flat first-quarter sales as it focuses on “strengthening” its namesake format.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


Net sales dipped slightly during the three-month period, falling to EUR367.9m (US$489.8m) from EUR368.1m in the comparable period of last year.


Super de Boer operates 11 fewer stores than it did in the first quarter of 2008, meaning that sales per store rose.


“In the first quarter sales per store grew by 2.5% to more than EUR127,000 per week…. We are pleased with this development, particularly since, contrary to last year, the Easter sales were not included in the first quarter,” CEO Jan Brouwer said.


Super de Boer said that during the fiscal year it intends to strengthen its brand through a capital expenditure of EUR20m.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

During the year, the company said it would refurbish and extend 50-60 stores; increase emphasis on private label; improve price positioning; intensifying local marketing; and improve store quality through various programmes and training courses.