Dutch food group Wessanen has announced that it plans to consolidate its Dailycer cereals manufacturing facility in Telford, UK into the other facilities of Dailycer.

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The resulting closure of the Telford site is scheduled for the second half of 2004 and will result in a 140 job losses.


The decision is part of Operation Phoenix, Wessanen’s global profit improvement programme that it launched in August 2003.


Wessanen said the consolidation of Dailycer’s manufacturing activities onto three sites in the UK, France and the Netherlands, will improve competitiveness and increase the group’s profitability. The bulk of the volumes manufactured in Telford will move to Dailycer’s remaining UK-based facility in Deeside, while some will be transferred to the factories in Tilburg (the Netherlands) and Faverolles (France).

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