Unilever, one of the world’s largest producers of packaged consumer goods, announced yesterday (20 December) that it intends to sell its Dutch savoury snacks producer, Mora, to Ad van Geoven for an undisclosed sum.

In early September, Unilever announced that it wanted to sell Mora off and talks between Unilever and Ad van Geloven have now reached an advanced stage.

The company said that the sale was not part of a wider business plan to cutback it’s frozen food operations. “The reasons for the sale of Mora has nothing to do with the European focus of Unilever’s Frozen Foods division. The sale of Mora is due to the lack of European economies of scale,” said Unilever’s Minke Bijl.

Consultation with the works council and trade unions, who represent Mora’s 600 employees, regarding the employee conditions package is scheduled to begin shortly. 

The sale agreement refers to the Mora brand, Mora’s two factories (in Maastricht, Netherlands and Mol, Belgium) and the marketing and sales activities of Mora.

The agreement is subject to approval by the Dutch competition authorities.