NETHERLANDS: Unilever appoints VP customer development

Anglo-Dutch consumer goods giant Unilever has appointed Peter Ernsting as vice president of customer development for the Netherlands.

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Ernsting, previously senior vice president of supply chain Europe, also held the role of country manager for the Netherlands. The new role is effective immediately, Unilever said yesterday (5 January).

Ernsting takes over from Neil Humphrey, who has been appointed to the role of chairman of the Unilever supply chain. He will join the board which comprises of eight members.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy