Dutch food group Wessanen today (13 January) set a target of being the “organic food champion” in its European markets as the business continues to offload its operations in the US.
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In the last year, Wessanen has stated its ambition to quit the US and has sold operations on both sides of the Atlantic.
On the day when the company named a permanent CEO, the group said its business would comprise three units – Wessanen Europe, Frozen Foods and American Beverage Corp. (ABC).
The group said it would look to sell ABC next year, while its focus within frozen foods would be to “revitalise” its Beckers brand.
Wessanen Europe would look to build its presence in the “attractive and growing” organic food sector.
The company plans to set up a “European organic expertise centre”, as well as “harmonising” a wider portfolio of over 40 brands.
The group also stated an aim to build revenues from Wessanen Europe of over EUR1bn (US$1.46bn) through organic growth and acquisitions, although the business did not issue a timetable for that growth.
Shares in Wessanen were down by a shade more than 3% to EUR3.93 at 13:34 CET.
