Dutch food company Koninklijke Wessanen has appointed Ad Veenhof as its new chief executive officer.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Veenhof previously held the position of chief executive officer at Philips Domestic Appliances and Personal Care.


Veenhof will replace Mac Zondervan who will step down on 1 July after 29 years with the company.


The company recently reported a fall in first-quarter net income to €1m (US$1.1m), compared to €7.2m in the year-ago period.


The company’s net sales fell to €614.8m from €682.2m in the year-ago period, although at constant exchange rates Wessanen’s sales were up to €714.1m.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact