Dutch food company Koninklijke Wessanen has appointed Ad Veenhof as its new chief executive officer.

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Veenhof previously held the position of chief executive officer at Philips Domestic Appliances and Personal Care.


Veenhof will replace Mac Zondervan who will step down on 1 July after 29 years with the company.


The company recently reported a fall in first-quarter net income to €1m (US$1.1m), compared to €7.2m in the year-ago period.


The company’s net sales fell to €614.8m from €682.2m in the year-ago period, although at constant exchange rates Wessanen’s sales were up to €714.1m.

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