Royal Ahold, the international food provider with more than 6,000 supermarkets and hypermarkets in 23 countries, has announced a worldwide promotion for 30 million of its customers. The promotion, lasting two weeks, is scheduled for the September-October period, 2000.
“It is the first time an international supermarket company has run a worldwide promotion with so many of its stores participating,” says Hans Gobes, Senior Vice President Communications of Ahold. “Many of our suppliers from around the world are actively involved. In Guatemala where Ahold is 50% owner of the La Fragua supermarkets, customers can win a house each day of the promotion while in the United States at our store chains Tops, BI-LO, Stop & Shop, Giant Carlisle and Giant Landover, cruise vacations can be won.”
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“We’re excited about the excellent offers we have during the promotion and the enthusiasm of our suppliers is very encouraging. They contributed quality items at a highly attractive promotional price which we pass on to our stores, who in turn pass on to our customers. The considerable volumes we wanted to give all parties with clear economies of scale, make the promotion unique in size, dimension and customer reach,” said Gerard van Breen, Senior Vice President, Ahold Global Sourcing at corporate headquarters in The Netherlands.
Superb bargains
Customers will not only find food and general merchandise for a very low price in the stores, they also can participate in sweepstakes. In Guatemala, customers can win a house every day of the two-week promotion.
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By GlobalDataIn the US, Ahold’s customers not only enjoy sharp price-off’s during the promotion but are in the running to win cruises or free cola for a year. In non-food categories, `hot’ specials are offered, including popular toys and domestic appliances.
Participating countries
Ahold’s global promotion runs in the United States in over 1,100 popular supermarkets from Stop & Shop, Giant Carlisle, Giant Landover, BI-LO and Tops. In Europe, the promotion includes Albert Heijn in The Netherlands and ICA in Sweden/Norway. Also the Hypernova hypermarkets, Albert supermarkets in the Czech Republic and the operations in Poland and Spain are participating. In Central America, Disco in Argentina, La Fragua with operations in Honduras, El Salvador and Guatemala and Santa Isabel stores in Paraguay, Peru and Chile are involved. In Asia, TOPS stores in Thailand, Malaysia and Indonesia are participating.
Royal Ahold
Royal Ahold operates approximately 7,000 supermarkets, hypermarkets and other store formats in the United States, Europe, Latin America and Asia with annualized sales approaching Euro 50 billion. The company is also active in foodservice and e-commerce home shopping. Ahold serves the food needs worldwide of over 30 million customers in 23 countries.
Ahold’s website can be found at www.ahold.com.
Royal Ahold press releases may contain `forward-looking’ statements. Actual results may differ from such statements as they may have been influenced by factors beyond the company’s ability to control.
