McCain Foods has launched a frozen meal range in Australia in response to what it said is rising consumer demand for more protein-dense prepared meals.

The Healthy Choice Protein Plus line, which McCain said “features 50% more protein than regular Healthy Choice meals”, is being rolled out in supermarkets nationally this week.

The four product varieties – Thai Coconut and Lemongrass Chicken, Smoky Paprika Chicken, Chicken Satay and Italian Baked Chicken – all feature 100% Australian chicken breast, a full serving of vegetables and “no preservatives alongside on-trend ingredients like quinoa, chia, coconut and lemongrass”, McCain said.

Katrina Wilson, head of retail marketing for McCain Foods in Australia, said the launch takes “nutritionally-balanced meals consumers trust from the Healthy Choice range one step further”.

Wilson said: “We know consumers are looking for ways to incorporate more protein and vegetables into their diets, without increasing their calorie intake. Healthy Choice Protein Plus is an exciting and convenient solution to this and a game changer in the frozen meals category. We’ve worked with our in-house chef and consulting nutritionists to combine the likes of brown and wild rice, quinoa, kidney beans and chia with deliciously full-flavoured sauces, plenty of vegetables and 100% Australian chicken breast to deliver these nutrient-rich meals.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData