This week’s batch of new products includes Nestlé launching its KitKat Senses in a bar format and organic natural yogurts from Arla Foods.
Califia Farms Ubermilk oat drinks launch in spring
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Califia Farms, a US plant-based business launched in 2010, is rolling out its new Übermilk oat drinks.
The three-strong Übermilk range are made from whole grain, gluten-free oats and will appear in Whole Foods Market stores nationwide in the spring, with a further roll out slated for later in the year.
Übermilks contain eight grams of plant-based proteins originating from peas, oats and sunflower seeds, complete with eight essential amino acids. They are also a source of calcium, iron, vitamins D and E, and potassium.
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The Los Angeles-based firm is launching three varieties: unsweetened, unsweetened vanilla, and chocolate.
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By GlobalDataKashi expands Kashi by Kids line with Organic Super Food Bites
Kashi, the plant-based food business owned by Kellogg, has expanded its Kashi by Kids line with Organic Super Food Bites.
The California firm’s new on-the-go product is described as “soft baked snack bites made with super food ingredients and a tasty berry or Fair-Trade cocoa and chocolate blend filling”.
The super food ingredients include chickpeas and sweet potato.
The snacks are intended to balance plant-based nutrition – including 10g of whole grains and 3g of fibre – with flavour and come in two options: Mixed Berry and Chocolate.
Jeanne Wilson, director of brand marketing at Kashi, said: “The Kashi by Kids Organic Super Food Bites provide a twist on your average granola bar, with each bite balancing great taste and mighty nutrition to keep kids and parents satisfied.”
The Jackfruit Company unveils Complete Jackfruit Meals
US-based The Jackfruit Company has added to its product range with Complete Jackfruit Meals.
The Colorado firm’s single-serving self stable meals come in four, globally inspired flavours – Coconut, Vegetables and Thai Green Chile, Chickpeas, Spinach and Garam Masala, Black Beans, Corn and Tex Mex Spice and Red Kidney Beans, Tomato and Rustic Herbs.
The products are vegan and gluten-free and each package delivers 260 calories or less, as well as 6-9g of plant-based protein and 9-11g of dietary fibre.
Annie Ryu, company founder and CEO, said: “Our innovation is rooted in bringing familiar, beloved flavours and recipes to life, with a plant-based twist. We are thrilled to share the amazing taste and texture of jackfruit with consumers looking for convenient plant-based options that come from nature, not a lab, while still delivering competitive levels of nutrition.”
The Complete Jackfruit Meals have a RRP of US3.99 for a 10oz pack. They will be available at retailers including Whole Foods Market and Earthfare and in certain Safeway/Albertson’s regions.
Cereal to be eaten “straight from the box” launched
Cereal Partners Worldwide, the global breakfast cereals venture between Nestlé and General Mills, has launched another product in the UK to tap into what it sees as consumer demand for convenience.
Box Bowls are a six-pack of cereals that consumers can eat straight from the box. Consumers can pour milk into a specially-designed bag inside the box and eat from there.
All elements of the product are recyclable, including the inner bag, the outer carton and the over-wrap film.
The company cited research from December 2017 that showed 23% of consumers want the option of eating cereals outside the home.
Toby Baker, the marketing director in the UK and Australia for Nestlé Cereals, said: “Box Bowls have been designed to fit around ever busier lifestyles – they can be enjoyed at home, or while out and about.”
Box Bowls are available at Morrisons and will be stocked in Waitrose, Sainsbury’s, Asda and Tesco “in the coming weeks”, the company said today (21 February). The six-pack has a recommended retail price of GBP1.99 (US$2.60).
Danone in frozen “first” in US
Danone has added a line of oatmilk frozen desserts to its range sold in the US under its So Delicious Dairy Free brand.
The French giant said the products were “first-to-market nationwide”.
The desserts, available in three flavours, are Non-GMO Project Verified. They have a recommended retail price of US$5.49.
“The new line of frozen desserts brings oatmilk out of the beverage aisle and into a new category of dairy-free delights,” Jennifer Michuda, senior brand manager for So Delicious, said.
Atlantic Natural Foods’ plant-based Loma Linda brand launches ‘fishless’ Tuno
US-based Atlantic Natural Foods, which is owned by All About Healthy Foods, is introducing a plant-based canned ‘seafood’ product under its Loma Linda brand.
Tuno is made with soy, seaweed, yeast, sunflower oil and other natural ingredients, and will launch initially in the US followed by the UK and Australia.
As well as cans, Tuno will be available in a three-ounce pouch format in Sriracha, Lemon Pepper, Thai Sweet Chili and Sesame Ginger. It will be stocked in nationwide US outlets of Walmart, Shaw’s, Sprouts, Food Lion, Ingles, Jewel, and Meijer, as well as online retailer Amazon.
Unilever and Ferrero bring Kinder Ice Cream to the UK
Italian confectionery giant Ferrero and Anglo-Dutch consumer goods heavyweight Unilever are bringing Kinder and Kinder Bueno Ice Cream to the UK.
The move follows a similar launch in Continental Europe last year.
The two new ice cream ranges include three Kinder Ice Cream products aimed at children – Kinder Ice Cream Stick, Kinder Ice Cream Sandwich and Kinder Joy Ice Cream – and a Kinder Bueno Ice Cream Cone aimed at adults.
Noel Clarke, vice president for refreshment, Unilever UK, said: “Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category.”
Single products have a RRP ranging from GBP0.80 to GBP2.40 (US$1.04-$3.13) while multipacks have a RRP of GBP3.50.
Mars rolls out More Protein snack bar variants
Mars is introducing More Protein bars to its popular snack range in the UK.
Mars More Protein and Snickers More Protein will launch this month, adding to the existing lines for the snack bars.
The news bars have 10 grams of added protein and have 200 calories per bar. Mars More Protein has 40% less sugar than its regular counterpart, while Snickers More Protein has 30% less than the standard bar.
UK supermarket Asda launches low-calorie ice cream
Big four UK supermarket Asda is introducing its own-brand, low-calorie ice cream.
With calories ranging between 332 and 392, the tubs are aimed at those with a sweet tooth looking to cut back on unhealthy treats. The high-protein ice-cream will be available in three flavours, Peanut Butter, Birthday Cake and Vanilla.
Hayley Nunan, Asda frozen dessert category planner, said: “The new low-calorie, high-protein ice creams provide a healthier option without compromising on creaminess or taste, perfect for enjoying as a side to your favourite pudding, jazzed up with mixed fruits, or straight out the tub with a spoon.”
The tubs have an introductory offer RRP of GBP2.50 (US$3.22) for 473ml until 7 March when it rises to GBP3.00.
Grupo Bimbo debuts Oroweat Organic Bio bread in Spain
Mexican bakery giant Grupo Bimbo has entered the organic bread market in Spain with its Oroweat Organic Bio range.
The range is made with ingredients sourced from organic farming and with a high fibre content.
It is made up of two varieties: Oroweat Organic Bio multi-grain selection and Oroweat Organic Bio quinoa and spelled wheat
Oroweat is a global brand that Grupo Bimbo introduced in Spain in 2014.
The launch of its new products will be supported by a television campaign in March.
Kellogg expands Pringles range with Rice Fusion Chips
Kellogg in the UK has unveiled what it describes as the “biggest innovation in four years” in its Pringles crisps brand with the launch of a rice-based, Eastern flavours-inspired variant.
Pringles Rice Fusion will be the first innovation for the US company’s brand since Pringles Tortilla in 2015. Kellogg said the product has a lighter texture, with less saturated fat and less salt than traditional Pringles.
The Rice Fusion range is made up of three flavours Malaysian Red Curry, Indian Tandoori Chicken Masala and Peking Duck with Hoisin Sauce.
It will carry a RRP of GBP1.99 (US$2.58) per 160g carton.
Nestle launches KitKat senses in bar format
Confectionery giant Nestlé has announced it is launching its KitKat Senses product in a bar format in the UK.
Two flavours have been created – KitKat Senses Salted Caramel and KitKat Senses Hazelnut. They will have a RRP of GBP0.85 (US$1.09) and will be available nationwide from today (18 February).
The original KitKat Senses product was launched in February 2018 as a 200g pop-open sharing box of individually-wrapped chocolates.
The KitKat Senses bar launch will be backed by a TV advertising campaign from April to June.
Arla’s Eco Only natural yogurts roll out in Denmark
European dairy giant Arla Foods is launching a range of Eco Only natural yogurts in Denmark.
The organic yogurts contain only yogurt (75%) and real fruits (25%), and are free of sugars and additives.
Two flavours are available, peach and apricot, and Morello cherry, strawberry, raspberry and blackberry.
The 400-gram pots will retail at DKK15.95 (US$2.41).
Uncle John’s Bakery secures Morrisons’ listing
London-based Ghanaian food manufacturer Uncle John’s Bakery has secured listings in select Morrisons stores.
Four products will launch in some of the UK retailer’s outlets on 25 February, including Ghana’s traditional bakery product, Sweet Bread, which will carry a recommended retail price of GBP1.80 (US$2.32).
Completing the line-up are Ghanaian doughnuts known as Bofrot (RRP GBP1.50), Sponge Cake (RRP GBP1.30), and Savoury Chin Chin snacks (RRP GBP1.20).
Sam Mensah, Uncle John’s managing director, said: “We are excited to be bringing our products to our customers on a larger scale. We have been busy throughout the year scaling up our business which includes achieving the SALSA food safety and hygiene accreditation, expanding our team and improving our facilities for growth. We will continue to work hard in the coming year and have big plans for 2019.”
