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April 24, 2020

New products – Gerber claims first in US with A2 baby formula; Lotus Bakeries takes Biscoff into sandwich biscuits; Kerry takes Naked Glory into ready-to-eat

This week's batch of new products includes Ireland's Kerry Group taking its Naked Glory brand into a new category and Graze entering the kids cereal bar segment.

This week’s batch of new products includes Ireland’s Kerry Group taking its Naked Glory brand into a new category and Unilever’s Graze entering the kids cereal bar segment.

Gerber claims first in US with A2-type baby formula

Gerber, the US-based infant-formula business owned by Nestle, has launched two new products containing the A2 milk protein, which some consumers find easier to digest than the regular off-the-shelf A1 variety.

Gerber Good Start A2 Infant Formula and Good Start A2 Toddler Drink are now available at retailers Walmart, Kroger, Walgreens, Giant Eagle, HEB, Hy-Vee, Meijer, and select Wakefern Food-owned stores, and also online at Amazon.

Gerber partnered with Cayuga Milk Ingredients and its family-owned dairy farms, based in the Finger Lakes region of New York, to uniquely source the A2 milk, which comes from certain cows that naturally produce milk with only the A2 form of β-casein.

“Until now, an A2 infant formula had not been available in the US. Given its popularity in places like Australia and China, we are thrilled to respond to the call from parents to bring an A2 infant formula to the US and introduce a first-of-its-kind A2 toddler drink,” said Gao Dan, who is in charge of infant formula at Gerber.

Lotus Bakeries takes Biscoff brand into sandwich biscuits

Belgium’s Lotus Bakeries has taken its Biscoff brand into sandwich biscuits in the UK.

Merging its Biscoff biscuit and spread products, it has created a sandwich biscuit that the company describes as “circular in shape and packed with a delicious layer of Lotus Biscoff cream”.

The biscuit, also available as Milk Chocolate or Vanilla Cream variants, will make its debut in all major UK retailers this month starting with Tesco. They are available in packs of 15 individual biscuits.

Frances Booth, UK category & development marketing manager, said: “Our most recent NPD has been focused heavily on cross-category which makes this our biggest innovation yet that no one saw coming.”

The biscuits have a RRP of GBP1.39 (US$1.71).

Kerry Group takes Naked Glory plant-based brand into ready-to-eat category

Ireland’s Kerry Group has taken its Naked Glory plant-based brand into a new category in the UK, ready-to-eat.

Concentrating on alt-meat sausages, burgers, meatballs and mince since launch last September, Kerry’s new Deli Readybites range, available in Asda from 27 April, is launching with three flavours: Tikka, Roast and Smoky BBQ.

Alison Lees, marketing manager for Naked Glory, said: “We know that lunchtime can be poorly catered for in terms of reliable meat-free options, and there’s only so many times the classic cheese sandwich can be on the menu before it starts to get boring.

“Providing variety and convenience is key for retailers, so we’re really excited to see our brand-new Deli Readybites hitting shelves up and down the country this month, helping to liven up the nation’s lunchtime.”

Deli Readybites have a RRP of GBP2.50 (US$3.09).

Unilever’s Graze enters kids’ cereal bar segment

Graze, the UK-based health snacks business owned by Unilever, is entering the kids’ cereal segment with a new range of bars.

Super Snackers, which are aimed at six- to ten-year-olds, come in Chocolate, Strawberry and Toffee Apple flavours and are claimed to contain 50% less sugar than the “average cereal bar”. The 23-gram snacks have less than 100 calories, and no artificial colours, flavours, preservatives or sweeteners.

Each bar features whole oats and real fruit pieces, or a “touch” of chocolate. 

Pia Villa, the chief brand officer at Graze, said: “Kids love treats and snacks, but for parents it’s a real worry about how much sugar these items contain, so they often resort to giving them adult bars, which aren’t an ideal alternative as they haven’t been developed with kids in mind. 

“We could see a real gap in the market for a healthy snacking range made specifically for kids that doesn’t compromise on flavour, with the demand from both parents and retailers alike.”

The range will initially be stocked in Waitrose followed by other major retailers during the summer carrying a recommended retail price of GBP2.00 (US$2.46) for a four pack.

The Meatless Farm targets US breakfasts

Staying in the plant-based arena, UK meat-alternatives supplier The Meatless Farm Co. has its eye on a new part of a US consumer’s day.

The company, which entered the US last year, is rolling out breakfast sausage links and patties.

Announcing the launch, The Meatless Farm described the products as “first-to-market fresh refrigerated breakfast options”.

“Over the years, we have seen plenty of innovation within the plant-based protein space, but breakfast meats have remained relatively untouched,” Kasper Vesth, the general manager of The Meatless Farm Co.’s business in North America, said.

Whole Foods Market is stocking the new products, with “additional retailers and foodservice partners to come”.

Interview, 7 April 2020: Covid-19 – The Meatless Farm sees retail sales offset foodservice shutdown

The Mochi Ice Cream Company launches single-serve My/Mo Mochi 

US-based The Mochi Ice Cream Company has launched a single-serve version of its My/Mo Mochi Ice Cream line. 

The Los Angeles business said the smaller version of the product – ice cream wrapped in sweet rice mochi dough – will help to cut down on food waste.

The 100-calorie product is available in Sweet Mango, Ripe Strawberry and Cookies & Cream flavours.

Company chief marketing officer Russell Barnett said: “Today’s consumer is exceptionally aware of the issues surrounding food safety and food waste.

“Not only will the new individual packs give My/Mo a longer shelf life and reduce waste, but it will improve hygienic standards by eliminating the open exposure of the mochi to consumers. This is an important consideration during a time when food safety is top of mind for many Americans.”

US firm Cleveland Kitchen claims fermented first

Another notable new product out of the US comes from Cleveland Kitchen, a supplier of fermented foods.

The company, which has changed its name from Cleveland Kraut, has launched what it says are “the world’s first fermented dressings and marinades”.

Drew Anderson, the co-founder and CEO of Cleveland Kitchen, said: “With these dressings and marinades, we created a non-intimidating entry-point into fermented food that is bright and inviting to illustrate the health benefits that can come from regularly consuming fermented products.”

The dressings and marinades, which include a Gnarly Miso Jalapeno and a Hail Caesar, are available for US$5.99 at Whole Foods.

UK’s Morning Foods debuts Fibreful high fibre porridge

Morning Foods, the UK company behind the Mornflake cereal brand, has launched Fibreful high fibre porridge.

The company, based in Cheshire in north west England, said its new product taps into the gut health functional food trend and is targeted at “millennial healthy lifestylers”.

Fibreful is made with most fibre-rich part of the oat and pre-biotic chicory inulin and, Morning Foods says, offers double the fibre of standard rolled porridge oats.

The product is plant-based and contains no added sugar. The two-strong range includes Original and a Matcha and Mixed Seed variant – both in 500g recyclable tubes.

Morning Foods commercial director Marek Makowski said “Gut health is a massive trend across multiple food categories and Fibreful meets a gap in the market for a premium functional health porridge proposition, created for the younger health-conscious consumer.”

Fibreful has a RRP of GBP4.95 (US$6.10) for 500g.

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