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September 3, 2020

New products – Hershey to take Reese’s brand into cakes; Hormel-owned Justin’s debuts plant-based protein bars; Naturli’ expands plant-based range

This week's batch of new products includes a plant-based turkey burger from US-based Dr. Praegers's Sensible Foods and a new organic cheese snacks range from Utz Brands.

This week’s batch of new products includes a plant-based turkey burger from US-based Dr. Praeger’s Sensible Foods and a new organic cheese snacks range from newly-listed snacks major Utz Brands.

Hershey to take Reese’s brand into cakes

US confectionery giant Hershey is to take its Reese’s brand into a new category area with the launch of Reese’s Snack Cakes.

Mike Orr, snacks brand manager at Hershey, said: “We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth. We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born.”

The Reese’s brand’s “first-ever morning treat” consists of milk chocolate and Reese’s peanut butter creme in a two-cake, 2.75oz. With a RRP of US1.99, they will be available from December 2020 at convenience stores nationwide.

Hormel-owned Justin’s debuts plant-based protein bars

Justin’s, the US nut butter brand owned by Hormel Foods, has launched refrigerated plant-based protein bars.

The Colorado-based maker of nut butters, nut butter snacks and organic nut butter cups, has entered into the refrigerated bar category with Almond Butter Protein Bars.

Available in three varieties – Almond Butter, Honey Almond Butter and Dark Chocolate Chip Almond Butter – the bars are made with 10g of plant-based protein.

Justin Gold, founder of Justin’s, said: “I’m excited to raise the bar on protein and share my latest take on plant-based snacking with our Refrigerated Almond Butter Protein Bars. We’ve heard from our fans that they wanted us to make a plant-based protein bar.”

The bars are non-GMO project verified, gluten-free, soy-free, dairy-free, and are said to have 40% less sugar than the “leading refrigerated bars”.

The Almond Butter Protein Bar variety is made with organic maple syrup, while the Dark Chocolate Chip and Honey varieties are made with organic honey.

They will rolling out on shelves at Whole Foods and Target nationwide beginning this month.

Naturli’ expands plant-based range

Naturli’ Foods,  the meat- and dairy-free supplier backed by Nordic food giant Orkla, has moved into another product category.

Denmark-based Naturli’ is launching a range of plant-based yogurts under a new brand, Joe’ Kurt, in its domestic market.

The yogurts, made with almonds, are being sold in three flavours in Denmark – ‘natural’, pear-banana and strawberry.

Naturli’, which sells products in 17 countries, said it expects to be sell the yogurt products in “ten different export markets within the next two years”.

In Denmark, retailers including Føtex, Bilka and Netto are to stock the products,  sold at a suggested retail price of DKK24.95(US$3.97).

Dr. Praeger’s unveils plant-based Turk’y Burger 

US-based Dr. Praeger’s Sensible Foods is claiming to have launched the first soy-free, gluten-free plant-based turkey burger.

Its Perfect Turk’y Burger is the latest addition to the New Jersey family-owned company’s meat alternative product range.

Dr. Praeger’s suggests its new product has “the look, taste, and texture of your favourite turkey burger, without the meat and made only with clean ingredients”.

It contains 20g of protein and is made using carrots, sweet potatoes, and butternut squash.

CEO Larry Praeger said: “As the average consumer seeks out more options for meatless protein with real ingredients, we knew it was time to expand our Perfect product line. With few other meatless ‘turkey’ burgers on the market, we knew we needed to deliver.”

The Perfect Turk’y Burger is sold frozen in packs of two patties for US$4.99 at grocery stores nationwide including Kroger, Sprouts, Publix and Wegmans.

Utz launches Good Health Organic cheese snacks

US snacks firm Utz Brands has launched Baked Cheese Puffs and Baked Cheese Fries under the new Good Health Organic brand.

It has teamed up with local organic farming co-op Organic Valley for the launch.

The new range, which consists of Mac & Cheese Puffs and Cheddar and Hot & Spicy Fries, is made from cheese supplied by Organic Valley.

The products are gluten-free and carry the USDA Organic label. 

Bill Blubaugh, SVP marketing at Utz, said: “We’re thrilled to bring these delicious, high quality snacks to consumers with a renowned partner like Organic Valley. By launching Baked Cheese Puffs and Baked Cheese Fries, Good Health Organic is off to a great start.”

Utz said the Good Health Organic range – which builds on the existing Good Health brand – can be found in leading retailers across the US.

Kerry takes Richmond sausages into new category

The Ireland-based food manufacturer has expanded the range of Richmond products on sale in the UK.

Kerry Group is launching two frozen ready-meals under its Richmond brand, best known in the country for sausages.

A sausage casserole and a sausage and tomato pasta are to hit the market, with frozen-food retailer Iceland set to stock the products. Kerry is also in talks with Morrisons over possible listings.

Victoria Southern, category and marketing director at Kerry’s consumer-facing Kerry Foods arm, indicated how the company was targeting two trends – demand for convenience and the recent jump in demand for frozen products. “Over the past year, we’ve worked hard on innovating our offering to ensure we can cater to a whole variety of mealtime occasions. We know the frozen category is booming and as consumers’ lives get busier, convenience has become key. Because of this, we’re confident our new range will be a hit,” she said.

Both meals will be available in 1,400g packs, serving four. The meals will have a recommended selling price of GBP4 (US$5.33). The company plans to roll out 400g meals next year to provide “single-serve options”, it said.

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