This week’s batch of new products that caught the eye include a vegan frozen pizza from Goodfella’s and ready-to-serve pulses from Napolina.
Nestle debuts vegan bratwurst in Germany
Switzerland-based food giant Nestlé has launched a vegan bratwurst product in Germany under its Garden Gourmet brand.
In stores from this month, Garden Gourmet’s Incredible Bratwurst is made from plant-based ingredients such as soy, beetroot and carrots and, according to Nestlé, “smells, tastes and can be prepared on the grill like a sausage made from meat”.
Heike Miéville-Müller, business unit manager, marketing, at Garden Gourmet, said: “Around 60% of German consumers want to reduce their meat consumption for environmental and health reasons, even though they value the consistency and taste experience of meat. Vegetable meat alternatives offer a solution without sacrificing the meat experience and make it easier to switch to veggie.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
Better-for-you Rowntrees’s Fruit Stack lolly from Nestle
Nestlé is also launching a better-for-you ice lolly under its UK sweets brand Rowntree’s.
Rowntree’s Fruit Stack is said to offer “refreshing strawberry, juicy orange and zingy apple flavours all in one lolly”.
Each lolly contains 55 calories and more than 20% fruit content with no artificial colours, flavours or preservatives.
The Rowntree’s Fruit Stack is available in a pack of four with an RRP of GBP2.20 (US$2.70) while the Rowntree’s Mix’d Pack – 12 lollies – has an RRP of GBP3.50.
The products are being made by ice cream company Froneri.
Nomad Foods-owned Goodfella’s pizza takes vegan route
Goodfella’s, the pizza brand owned by UK-based Nomad Foods, has launched a meat-free Mediterranean variety.
The Meatless Mediterranean frozen pizza uses a pea protein ‘mince’ instead of meat offering 13 grams of protein per serving. It features a stonebaked pizza base topped with Mediterranean vegetables.
Claire Hoyle, head of marketing at Goodfella’s, said: “Pea protein is a good source of fibre, rich in protein and also has low-allergenic properties, unlike soy which is a common food allergy. This move towards pea protein also shows our commitment to developing the category and remaining the brand leader in the frozen pizza vegan market.”
The new pizza is available in Asda from today (2 April) and in Sainsbury’s from the 29 April at a recommended retail price of GBP2.50 (US$2.48).
Princes’ Napolina brand rolls out ready-to-serve pulses
Napolina, the Italian food brand owned by UK-based Princes, is rolling out a range of drained and ready-to-serve pulses and grains.
The four-strong line-up consists of 150-gram cans of quinoa, chickpeas, red kidney beans and cannellini beans, which Napolina claims are a “completely new innovation and the first product of its kind in the UK market”.
They are vacuum-packed to eliminate any liquid, making them ideal for on-the-go consumption. The cans are available now in Morrisons at a recommended retail price of GBP0.70 (US$0.87)
Neil Brownbill, the commercial director for Napolina, said: “Our innovation in the category continues to be driven by consumer demand for products which provide solutions for everyday modern meal times. Our new Drained and Ready to Serve Pulses provide the convenience consumers crave as well as a tasty protein alternative in response to the growing flexitarianism trend.”
UK’s Noisy Snacks launches corn and bean flavour shake range
Noisy Snacks, the UK healthier snacks brand, has launched a new corn and bean range.
The company, based in Newtownards, Northern Ireland, has unveiled 45g pouches of toasted corn and bean snacks pre-mixed with extra additional flavouring that requires shaking for what it describes as a “sensory-awakening experience”.
The range consists of Noisy Corn Hot Wings Pouch, Noisy Corn Red Curry and Coconut Pouch, Noisy Corn Jamaican Jerky Pouch, Noisy Bean Chips Beef Brisket Pouch, Noisy Bean Chips Pulled Pork Pouch and Noisy Bean Chips Hot Spicy Salsa Pouch.
The product RRP ranges between GBP1,00 (US$1.24) and GBP1.29.
Noel Allen, founder of Noisy Snacks, said: “We have spent the last year extensively testing our new range on customers all over the UK. People love our enhanced flavours which have double the impact of regular snacks, and they also love our noisy ‘shake it, to wake it’ mechanic.”
The snacks are vegan, gluten-free, high in fibre and high in protein.
