This week’s batch of new product launches includes a tie-up between General Mills and Godiva in the US and Danone introducing a new dairy brand to the market in Germany.

Symington’s Twistd meals, Mug Shot pots

UK-based meals and snacks manufacturer Symington’s has launched an ambient meals range and also extended its Mug Shot brand offerings.

Twistd will roll out nationwide this month in Tesco, Sainsbury’s and Asda with multiple individual flavour options embracing cous cous, super grains, grains and pulses, flavoured risotto, wet cup soup sachets, snack pots and flavoured rice.

Kevin Butterworth, marketing director at Symington’s, said: “The new Twistd range will appeal to hectic young professionals, culinary explorers and health minded shoppers, and will deliver a truly authentic taste sensation, transporting global flavours into your home.”

The cous cous sachet range covers five varieties, including Mediterranean Chargrilled Vegetables and East Indian Spiced Cous Cous, available at recommended retail price of 85 pence (US$1.07).

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Super grain sachets come in four flavours such as Mexican Jalepeno Couscous at a RRP of 85 pence.

Both the grains and pulses and flavoured risotto carry a RRP of GBP1.99 in a variety of flavours, while the snack pots include Thai and Mexican options at GBP1.29. The flavoured rice range is available at 80 pence.

Separately, Symington’s is extending its Mug Shot range into Protein Pots, Vegetable Pots (both GBP1.29) and On the Go Rice Pots in a variety of flavours (GBP0.95).

Mondelez International unveils Oreo Cadbury Coated in the UK

Confectionery giant Mondelez International has brought two of its “power brands” together to create Oreo Cadbury Coated biscuits.

It suggests combining the chocolate and cookie brands will help bring more young consumers into the biscuit category.

Available from June from all major retailers, the Oreo biscuits covered in Cadbury chocolate will feature as part of the brand’s media campaign in 2019.

Joanna Dias, senior brand manager for Oreo at Mondelez International, said: “The meeting of two of the country’s favourite brands – Cadbury and Oreo – is set to shake up the sweet biscuits category for retailers and help them add real excitement to their range.”

The product has already been launched in Australia.

Oreo Cadbury Coated has a RRP of GBP2.00 (US$2.54) for a pack of eight.

General Mills and Godiva link up on baking mixes

US food group General Mills has linked up with Godiva, the chocolate brand owned by Turkey’s Yildiz Holding, to launch Premium Baking Mixes in its home market.

With this launch, Godiva is expanding its footprint into the baking aisle, incorporating the brand’s chocolate into baking mixes that will assist in creating desserts at home.

Available in four dessert options, Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte, the baking mixes each feature 72% Godiva dark chocolate callets. 

Godiva’s executive chef chocolatier, Thierry Muret, worked in close partnership with the General Mills baking team on the new products.

Caroline Le Roch, president of Americas, Godiva Chocolatier, said: “This is an exciting time for Godiva, as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis.”

Godiva Premium Baking Mixes can be found in the baking aisle of most major US grocery stores and retailers, including Walmart, Kroger and Supervalu with an RRP of US$4.99.

Danone rolls out new brand in Germany

The French dairy giant has launched a range of cream cheeses and kefir drinks in Germany.

Marketed under the brand All I Want, the products have been touted by Danone for their protein content and for the fact they qualify for the A criteria of the Nutri-Score nutrition labels used by the manufacturer in the country.

Danone has launched six varieties of cream cheese, with flavours including: citrus, apple and ginger; dates, coconut and buckwheat; and banana cherry. The cream cheeses are sold in a 154g pot at a recommended retail price of EUR0.89 (US$1).

Three kefirs have been launched, including: blueberry and pomegranate; and cucumber and lime. The kefirs are sold in a 260g bottle and have a recommended price of EUR0.99.

Retailers including Rewe and Globus are stockists.