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This week’s selection of new products includes UK better-for you snacks firm Pip & Lekker’s seed-based products being sold at Sainsbury’s and Swiss dairy group Emmi launching its plant-based Beleaf range in the UK.

Unilever takes Pot Noodle into new block format

Pot Noodle, the instant snack launched in 1977, has a new cousin in the form of Lost The Pot Noodle.

Manufacturer Unilever, which acquired the Pot Noodle brand when Golden Wonder went into administration in 2006, and was subsequently divided up amongst new owners, has introduced the “block format”, which it says has 30% less saturated fat than 44 “similar products” on the market in the UK.

Lost The Pot Noodle still requires the addition of hot water, and comes with the traditional flavour sachet. Unilever is launching the new pots in Roast Chicken, Curry and Sweet Chilli.

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They are available now in Asda at a recommended retail price of GBP0.80 (US$1.00) each, and are set to roll out with other major retailers in September. 

Andre Burger, the vice president of foods and refreshments for Unilever in the UK and Ireland, said: “The launch of Lost The Pot Noodle is an exciting one for the brand as the new block format will widen its appeal. Easy to make, and made with all of the great flavours Pot Noodle is known for, we expect the range to be a huge hit with families as they enjoy oodles of noodle deliciousness.”

Higgidy branches out into ready meals

Higgidy, the UK-based savoury pastries maker, is branching out into the ready-meals market with vegan and plant-based dishes.

The company, which sold a minority stake to Ginsters’ owner Samworth Brothers last year, traditionally makes pies, quiches and sausage rolls, along with a meat-alternative range.

Its new ready-meals line-up includes Mac ‘n’ Super Green with a Crispy Kale and Pumpkin Seed Crumb; Mushroom and Puy Lentil Cottage Pie with Kale and Butter Bean Mash; Roasted Aubergine and Pepper Gratin with Cherry Tomatoes; and a Roasted Cauliflower and Paneer Curry with Carrot Bhaji Crust.

All four products will be available at Sainsbury’s at a recommended retail price of GBP4.25 (US$5.37) from 24 June.

Take Two Foods claims first with barleymilk launch

US company Take Two Foods has launched a dairy alternative milk based on barley, which it claims is the first in the market.

Portland, Oregon-based Take Two is launching its Take Two Barleymilk into grocery stores, coffee shops, and cafes across the Pacific Northwest and Los Angeles. 

It is available in four flavours – Original, Vanilla, Chocolate, and Chef’s Blend.

The company’s co-founder & CEO Sarah Pool said: “Our commitment is to craft the world’s most remarkable plant-based foods made with the highest-quality ingredients, while championing the planet’s resources. Food that tastes amazing and truly nourishes, without the environmental impact.”

Take Two said its product, which uses rejuvenated barley, a by-product of the beer brewing process, has a “creamy, smooth, and rich finish” and contains protein, fibre, calcium, and good fats.

The company said it plans to expand its retail and foodservice distribution reach to the whole of the US by this autumn.

Healthier snack bar firm Kind debuts protein bar in Germany

US-based healthier snack bars company Kind has launched protein bars in Germany, where it is known as Be-Kind.

Its Be-Kind Protein Bar is based on whole nuts (50%) and other protein sources. It is available in Crunchy Peanut Butter, Double Dark Chocolate Nut and Toasted Caramel Nut variants.

The company said each bar contains 8g of protein. It has no artificial flavours, colours or preservatives, is gluten-free and has a low glycemic index (GI) rating.

Be-Kind Protein Bars will be widely available across Germany from this month.

Dairy group Emmi launches plant-based range Beleaf in UK

Emmi, the Switzerland-based dairy group, has launched its plant-based range Beleaf in the UK.

The range, unveiled in Switzerland in April, consists of almond-based yogurt alternatives in 120g and 350g pots, oat and almond drinks in one litre containers and 65g almond-based cultured shots with live active cultures and added vitamins sold in packs of six.

Emmi said it is targeting flexitarian consumers with the range.

Beleaf will be sold via UK grocery chains including Asda, Tesco and Spar.

Pep & Lekker’s Seed Snacks hit Sainsbury’s shelves

Two products from UK seed snacks firm Pep & Lekker’s range are to be sold by ‘big four’ supermarket Sainsbury’s as part of its Future Brands initiative.

Fennel & Chia and Rosemary & Hemp variants of the better-for-you snacks will be available in 70 stores from 9 June.

The snacks are vegan-friendly and high in fibre and protein while promoting good gut health. They contain no added sugar.

Pep & Lekker co-founder Susan Gafsen said: “The willingness of the fantastic Future Brands team to give Seed Snacks a break as part of their promotion of healthy eating is beyond even our wildest dreams.’

Each 30g pack has a RRP of GBP2.00 (US$2.53).