New Zealand dairy giant Fonterra Co-operative Group revealed in a statement issued earlier today [Monday] that its Fencepost and RD1 subsidiaries will merge to form Rural Supply Co.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Brian Bilas, currently CEO of Reid Farmers Ltd, will become the MD of Rural Supply Co on 26 November.


The link up will see the continuation of both businesses’ call centres, web sites and rural supply stores; RD1’s 27 AnchorMart outlets and Fencepost’s 21 Town and Country Stores.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact