Foodstuffs Wellington is eying a bid for beleaguered online fish retailer Southfresh.


Foodstuffs Wellington is currently drawing up a range of business-to-business e-commerce plans to be undertaken in partnership with Foodstuffs South Island and Foodstuffs Auckland, reports IDG Data. Foodstuffs Wellington’s retail general manager Graham Douglas says buying Southfresh is a strong possibility. If it doesn’t happen, the ensuing closure of Southfresh would send the company back to square one in dealing with seafood suppliers, added Douglas.


Southfresh’s system allowed suppliers to input product availability details into a dynamic database, a valuable capability for commodities subject to seasonal supply variations.


It is unclear how much Foodstuffs would be willing to pay for Southfresh, although the fish retailer’s founder said it cost more than NZ$1m (US$470,000) to develop its proprietary trading software.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.