McCain Foods (NZ) Ltd, the New Zealand arm of Canadian group McCain Foods, is set to buy out a potato and vegetable processing factory in north Wellington, having been given a green light by the Commerce Commission earlier today (11 May).
Mark Berry, deputy chairman of the market watchdog, released a statement to the effect that McCain would not gain any advantage in the relevant domestic markets from purchasing the plant, currently owned by a subsidiary of US food giant H.J. Heinz Co, the Heinz Wattie Ltd plant.
“The proposal would involve some aggregation in markets for other vegetable products but as these market shares are relatively low, the commission didn’t consider these markets to be of concern,” he stated.
The predominant relevant market is for the production and supply of frozen French fries to the foodservice and supermarket sector in New Zealand. Currently, McCain and Heinz Wattie’s are the only companies that supply the product to domestic fastfood restaurants.