New Zealand farmer-owned meat cooperative Alliance Group has entered a supply agreement with UK-based Classic Fine Foods.
The deal will see London-based Classic Fine Foods distribute Alliance’s Pure South range of lamb and venison to high-end restaurants, hotels, department stores, and gourmet food outlets in southern England and the Midlands, according to a statement.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Pure South has recently launched its Te Mana lamb, a 21-day aged, free-range and grass-fed premium lamb bred in New Zealand, and its Silere Alpine Merino lamb. Both are GMO-free and raised without antibiotics.
Te Mana is described as having “intramuscular fat, with marbling on a micro-scale, never seen before in lamb”.
Donna Smith, the UK and Europe sales director for Alliance, said: “We are delighted to partner with Classic Fine Foods. With their strong position in the premium-food market, they are a trusted brand to deliver innovative and artisan products into fine-dining establishments.”
Classic Fine Foods said it is in the process of expanding its courier network so it can offer a 48-hour delivery service.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe company’s sales director Emma Aiton added: “We look forward to an exciting future working alongside a world-class red meat supplier such as Pure South and Alliance. Together we are building a partnership that chefs can rely on for top quality, specialist knowledge and flexibility.”
Alliance generates a turnover of NZD1.5bn (US$1.01bn) and exports to more than 65 countries. Its meat offerings also include beef, which is not part of the deal with Classic Fine Foods.
