![](https://www.just-food.com/wp-content/uploads/sites/28/2021/04/2018-11-22-10-18-alliancenz_cropped_90.jpg)
New Zealand farmer-owned meat cooperative Alliance Group has entered a supply agreement with UK-based Classic Fine Foods.
The deal will see London-based Classic Fine Foods distribute Alliance’s Pure South range of lamb and venison to high-end restaurants, hotels, department stores, and gourmet food outlets in southern England and the Midlands, according to a statement.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
![](/wp-content/themes/goodlife-wp-B2B/assets/images/company-profile-unit.png)
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataPure South has recently launched its Te Mana lamb, a 21-day aged, free-range and grass-fed premium lamb bred in New Zealand, and its Silere Alpine Merino lamb. Both are GMO-free and raised without antibiotics.
Te Mana is described as having “intramuscular fat, with marbling on a micro-scale, never seen before in lamb”.
Donna Smith, the UK and Europe sales director for Alliance, said: “We are delighted to partner with Classic Fine Foods. With their strong position in the premium-food market, they are a trusted brand to deliver innovative and artisan products into fine-dining establishments.”
Classic Fine Foods said it is in the process of expanding its courier network so it can offer a 48-hour delivery service.
The company’s sales director Emma Aiton added: “We look forward to an exciting future working alongside a world-class red meat supplier such as Pure South and Alliance. Together we are building a partnership that chefs can rely on for top quality, specialist knowledge and flexibility.”
Alliance generates a turnover of NZD1.5bn (US$1.01bn) and exports to more than 65 countries. Its meat offerings also include beef, which is not part of the deal with Classic Fine Foods.