Nomad Foods, the European frozen-food group behind brands including Birds Eye and Iglo, is launching a product first for the business in the vegan category.
The UK-based group is rolling out its first vegan alternative to a fish finger. The conventional fish finger is one of Nomad’s flagship products, sold under the Birds Eye brand in the UK and under the Iglo label in continental Europe.
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Nomad’s vegan offering is being launched in Germany. The company sells Green Cuisine Veggie Fingers in the UK, a product containing ingredients such as sweetcorn, carrot and peas.
However, the company confirmed the new vegan product for the German market – sold under the Iglo Green Cuisine label – was its first alternative to a conventional fish finger. The protein used in the new product is made from wheat and rice.
“Our requirement was not to compromise and avoid a vegetable taste that can be seen in most competitive products,” Antje Schubert, the managing director of Nomad’s operations in western Europe, said.
just-food has asked for further comment.
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