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April 29, 2021updated 11 May 2021 7:08pm

Nomad Foods launches vegan fish fingers

By Dean Best

Nomad Foods, the European frozen-food group behind brands including Birds Eye and Iglo, is launching a product first for the business in the vegan category.

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  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
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The UK-based group is rolling out its first vegan alternative to a fish finger. The conventional fish finger is one of Nomad’s flagship products, sold under the Birds Eye brand in the UK and under the Iglo label in continental Europe.

Nomad’s vegan offering is being launched in Germany. The company sells Green Cuisine Veggie Fingers in the UK, a product containing ingredients such as sweetcorn, carrot and peas.

However, the company confirmed the new vegan product for the German market – sold under the Iglo Green Cuisine label – was its first alternative to a conventional fish finger. The protein used in the new product is made from wheat and rice.

“Our requirement was not to compromise and avoid a vegetable taste that can be seen in most competitive products,” Antje Schubert, the managing director of Nomad’s operations in western Europe, said.

just-food has asked for further comment.

just-food interview, February 2021: “Taste, texture and price will be critical” – Novish’s Maiko Van Der Meer on outlook for plant-based seafood

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img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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