Industrial bakery firm La Boulangère and Co., a subsidiary of French food group Norac, is investing EUR30m in the construction of its seventh production plant.

The 15,000 square metre facility, to be located near La Roche-sur-Yon, in the Vendée region of western France, is scheduled to be operational at the end of next year or early-2019 and lead to the creation of 40 jobs. The number of workers is expected to rise to 150 over a five-year period of activity.

A spokesperson for La Boulangère told just-food the new plant would enable the company to maintain business growth. “Turnover last year was up on 2015, reaching EUR301m, but I’m not in a position to comment further.”

Production at the plant, in an initial phase, will be focused on brioche and the company’s unsweetened and low-fat sandwich loaf, Toastiligne.

La Boulangère’s main distribution channels are supermarkets and organic food outlets in France.

The spokesperson would not elaborate on the company’s export activities expect to confirm it marketed its range of more than 250 different products in 25 countries, which, apart from France, were unspecified.

“The new plant will supply some of these markets but it’s not possible at this stage to say which.”