Norway-based meat group Nortura is launching a range of "healthy" products, in a bid to double the number of its products that contain less fat, salt, sugar or more fibre.
Such products are labelled "keyhole" by the Norweigian government. It is the labelling system for healthy foods. Nortura said it will double the number of keyhole products under its Prior and Gilde brands by the end of 2016.
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This summer will see it launch a range of products that contain 10% less fat and less salt.
Nortura is launching grilled products under its Prior brand's Easy Grilled range. Products will include a chicken burger and grilled sausage products.
