Norway-based meat group Nortura is launching a range of "healthy" products, in a bid to double the number of its products that contain less fat, salt, sugar or more fibre.

Such products are labelled "keyhole" by the Norweigian government. It is the labelling system for healthy foods. Nortura said it will double the number of keyhole products under its Prior and Gilde brands by the end of 2016.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This summer will see it launch a range of products that contain 10% less fat and less salt.

Nortura is launching grilled products under its Prior brand's Easy Grilled range. Products will include a chicken burger and grilled sausage products.

See Also: