Swiss chocolatier Chocolat Frey has relaunched Bugg bubble gum in Norway after a campaign on social networking site Facebook attracted the company’s attention.

“The Facebook group calling for the relaunch was really quite considerable,” a spokesperson for the company said. “There was clearly demand for this nostalgic bubble gum brand.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The Facebook campaign attracted in the region of 60,000 members, the spokesperson confirmed.

The gum is available in four sugar-free flavours: raspberry-strawberry, banana, lemon and pear.

Chocolat Frey acquired the rights to the brand from confectioner Malaco in 2007.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now