Despite their apparent interest in gourmet food and gear, Norwegians are spending more and more of their money on sweets, snacks and frozen pizzas.
New statistics from the Norwegian Institute for Agri-economic Research (NILF) reveal a steady increase in sweet and easy solutions.
In the roughly NKr16bn (US$2.2bn) spent on convenience foods in 2002, NKr950m alone was spent on Norway’s apparent national dish, the frozen pizza, a 15.3% increase from the year before. Ice cream seems to be the most likely dessert, with NKr893m sold, a rise of 17.3%.
Ready-to-eat meals were up 27.1%, and the slightly more challenging Mexican food packages (taco/tortilla plus accompaniments) were up 11.9%. Powder-based soup packets worth NKr250m were sold, and ready-made sauces were even bigger business – with NKr400m worth of powdered and NKr200m of liquid purchased in 2002.
Marzipan and seasonal sweets (Christmas and Easter) were up fully 32.4%. But despite an outlay of NKr127m on holiday treats, chocolate producers are concerned by their loss of market share to marzipan, news agency NTB reports.
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By GlobalDataLast year’s average consumption of 12.9 kilos of chocolates and candy per Norwegian may sound high, but it reflects a 3% drop in chocolate. Norway’s notorious border trade problem, with shoppers streaming across the Swedish border to avoid hefty duties, is hitting the nation’s chocolate producers hard.
With tax representing 15-20% of the price of a Norwegian chocolate, more Norwegians now buy chocolate in Sweden than buy alcohol or tobacco.