Seafood processor Icelandic Group is launching its UK chilled brand The Saucy Fish Co. Norway.

The company said it expects “strong growth” in the market – with forecasted sales of over 55,000 units in the first three months. Initially, products will be available at ICA stores in the country, with plans to expand distribution later this year.

The initial product line up will include salmon with chili, lime and ginger; smoked haddock with davidstow cheddar and chive sauce; salmon with sweet soy and chili; and cod with sundried tomato.

The Saucy Fish Co. brand will first be introduced to Norwegian consumers through a combination of digital marketing, PR and in-store sampling.

The brand was launched by Icelandic’s Seachill arm in 2010 and has products on sale at all major UK multiples.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData