Seafood processor Icelandic Group is launching its UK chilled brand The Saucy Fish Co. Norway.
The company said it expects “strong growth” in the market – with forecasted sales of over 55,000 units in the first three months. Initially, products will be available at ICA stores in the country, with plans to expand distribution later this year.
The initial product line up will include salmon with chili, lime and ginger; smoked haddock with davidstow cheddar and chive sauce; salmon with sweet soy and chili; and cod with sundried tomato.
The Saucy Fish Co. brand will first be introduced to Norwegian consumers through a combination of digital marketing, PR and in-store sampling.
The brand was launched by Icelandic’s Seachill arm in 2010 and has products on sale at all major UK multiples.
