Norway’s competition authorities have asked frozen food giant Findus why it wants to buy local firm Gro Industrier.
In a written communication to Findus, the competition watchdog, the KKT, said that allowing the acquisition to take place could threaten competition in Norway’s frozen foods market.
“It is our view that Findus may grow too big in the market for frozen vegetables if it acquires Gro Industrier. If we include Findus, there are currently three major suppliers in the market today. If Findus is to acquire Gro Industrier then only Norrek will be left as a real competitor to Findus,” the KKT said.
The KKT said that the acquisition would restrict competition and lead to higher prices on frozen vegetables.
Findus CEO Oivind Moan said the company was studying the KKT’s comments. The company has 15 days to respond.