Tine, the Norway-based dairy cooperative, has set out plans to cut 400 jobs in a bid to lower costs and become more competitive.

The co-op, which has 10,000 members, said changes in consumption patterns, the loss of Jarlsberg exports and “tougher competition” meant it needed to implement a series of measures.

A streamlining programme will see Tine reduce its workforce by 400 by the end of 2021. The aim is to lower costs by at least NOK1bn (US$109.8m).

“We must change to preserve. The owners expect measures to strengthen the competitiveness of a dairy market in which Tine’s shares in several categories have been in sharp decline over several years. We will invest in more innovation and in areas of growth,” Tine CEO Gunnar Hovland said.

Exports of Jarlsberg cheese from Norway will end next year. The exports of Jarlsberg are subsidised by the Norwegian state and The World Trade Organization has determined the country will no longer be allowed to subsidise exports.

Tine is setting up a production facility in Ireland, alongside local player Dairygold, to manufacture Jarlsberg for international markets.