Fonterra Ingredients, a division of New Zealand dairy giant Fonterra, has launched a range of functional dairy proteins, the PowerProtein range.
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Fonterra said it hoped the range would establish it as “the leader in the nutritional bar and indulgent snack space”.
The line includes PowerWPC, PowerMPCs and Powercrisps, available for customers to use in nutritional bar segments such as high-protein sports bars, meal replacement or weight-management options and healthy snacking alternatives.
“Fonterra’s new generation protein ingredients will significantly increase its market share in the bar and snack categories, as a key part of our expanding portfolio of specialty ingredients,” said Nigel Little, Fonterra’s global category manager for physical nutrition.
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