Heinz plans to launch a beans on toast product to be heated up in the toaster – making a simple dish even more convenient. The new beans on toast concept will initially be rolled out in New Zealand, with a view to going global if the test run is a success.
Go deeper with GlobalData
The new product will potentially hit the New Zealand marketplace within the next 12-15 months, Heinz spokesperson Nigel Dickie told just-food.
He said: “We would have to see how well it performs and is accepted in New Zealand before introducing the product elsewhere.”
The product is reportedly similar in principle to Kellogg’s Pop Tart range. With beans sandwiched between two layers of toast, Heinz is hoping that it will be able to turn the old favourite beans on toast into beans in toast.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
