US-based better-for-you children’s nutrition business Once Upon a Farm has acquired local baby-food meal-delivery company Raised Real.
Once Upon a Farm, headquartered in California, said the deal, for an undisclosed sum, will expand its organic, refrigerated pouch portfolio to include frozen options.
It said that, following the acquisition, it will reintroduce its line of organic meals later this year.
Once Upon a Farm co-founder and CEO John Foraker, said: “We’ve watched and admired Raised Real’s approach and products for over three years and think they are a perfect fit for our portfolio as we continue to build our next generation kid nutrition company.
“They give us an important entrée into the frozen space where there is significant opportunity for baby and kid innovation and to increase our scale and capabilities in direct-to-consumer, which is an important part of our growth strategy.”
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By GlobalDataSantiago Merea, CEO and founder of Raised Real, also based in California, said: “John Foraker and his team at Once Upon a Farm are perfect to accelerate our aspirations at retail and help us bring to life our ambitious vision.
“Our products, combined, create a leading plant-rich portfolio platform for kids of all ages across fresh and frozen, online and offline.”
Once Upon a Farm has also announced that it has changed from a limited liability company to a public benefit corporation.
As part of the transition, it has outlined specific social impact goals into its company charter and it will submit to a review by B Lab, the non-profit organisation that awards the B Corp certification.
Foraker, the former CEO of US food group Annie’s, joined Once Upon a Farm as its CEO in 2017. The company was set up two years earlier by entrepreneurs Cassandra Curtis and Ari Raz. When Foraker become CEO, he was announced as co-founder and CEO.
