The owners of Australian tuna brand Sirena, the Valmorbida family, are reportedly looking to sell the business.

According to The Australian Financial Review, the Valmorbidas have hired KPMG to handle the process.

The family set up the Sirena business more than 60 years ago. The newspaper reported potential buyers have been told Sirena makes AUD20m (US$13.7m) a year in earnings – and the Valmordibas are looking for a deal worth 15 times that amount.

First-round bids are due later this month, the AFR added. It reported private-equity firms Adamantem Capital and Quadrant Growth Fund are among interested parties. Quadrant Growth Fund is part of Quadrant Private Equity, which has investments in consumer goods including chocolate maker Darrell Lea.

Neither representatives for Sirena, KPMG, nor the private-equity firms could be reached out of normal office hours in Australia.

Sirena was launched in Australia in 1956, seven years after the Italian Carlo Valmorbida emigrated Down Under.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.