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May 26, 2020

Paris Hilton among celebrity investors in US faux seafood firm Gathered Foods

Gathered Foods, the US seafood alternative company behind the Good Catch plant-based 'tuna' brand, has announced further investment backing.

By Leonie Barrie

Gathered Foods, the US seafood alternative company behind the Good Catch plant-based ‘tuna’ brand, has received backing from a group of celebrities. 

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Cheers and Hunger Games actor Woody Harrelson, actress Shailene Woodley and socialite Paris Hilton are among those to back the New York-based company. 

Their investment follows on the heels of a US$36.8m Series B financing round earlier this year, which included backing from General Mills.

just-food has asked for details of the level of investment put in by the celebrities. The company said: “Due to confidentiality agreements with the investors, we’re unable to share amounts on these particular investments.”

Good Catch was founded by chefs Derek and Chad Sarno, Derek is also known for developing the Wicked Kitchen vegan range for UK supermarket group Tesco.

On the news of the backing from celebrities, Chris Kerr, CEO and co-founder of Gathered Foods, said: “Consumer demand and culinary trends show the evolving excitement for plant-based foods, and the unified support from such an influential group goes far beyond funding alone, The message underscored by their backing is invaluable.”

On his investment, Harrelson said: “I have known Chad Sarno for years and am a huge fan of the culinary work Chad and his brother Derek are driving in the market. I’m excited to work with a food brand like Good Catch that leads with taste and aligns with my personal beliefs of making a difference for the animals and our planet.”

The Good Catch brand is available in more than 4,500 retail outlets across the US and the UK. New products are due to come to market this summer, Gathered Foods said.

It also said there are plans to add further international retail listings later this year.

Related Companies

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img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
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