Private-equity investor Alliance Consumer Growth (ACG) has taken a stake in US firm Live Better Brands, maker of the Way Better Snacks brand.
Terms of the investment were not disclosed. Live Better Brands said the investment will support its drive to expand distribution throughout the US, as well as stepping up new product development and marketing.
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"We are very excited to partner with ACG to take our business to the next level," said Jim Breen, founder and chief executive officer of Way Better Snacks. "We believe ACG’s expertise, particularly in targeting health-minded consumers who demand more out of their snack foods, will be very valuable as we look to accelerate our growth and further develop our brand."
The Way Better Snacks product line-up includes tortilla chips and crackers.
"Way Better is a true leader and innovator in the premium natural snacks category," said Trevor Nelson, managing partner of ACG. "Way Better is exactly the type of next-generation, high-growth brand that we look to partner with."
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