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September 14, 2020

PepsiCo appoints Athina Kanioura as chief strategy officer

PepsiCo has appointed a chief strategy and transformation officer, the food and beverages giant has announced.

By Dean Best

PepsiCo has appointed Athina Kanioura as its chief strategy and transformation officer.

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She will also hold the position of executive vice president at the Doritos and Walkers crisps snacks owner, reporting to chairman and CEO Ramon Laguarta.

Kanioura was most recently the chief analytics officer and global head of applied intelligence at professional services company Accenture, where she specialised in applying AI and analytics to “drive business value”, according to a statement from the food and beverages giant today (14 September).

Prior to almost 15 years at Accenture, Kanioura previously worked at Unilever, P&G, Philip Morris, Vodafone and BP. 

Laguarta said: “Athina is a highly talented leader who will bring a cross-functional, technology-driven approach to business transformation at PepsiCo. Athina’s hands-on experience helping global consumer packaged goods companies transform their businesses through the use of data and technology solutions will be tremendously valuable.”

Kanioura added: “I look forward to contributing new perspectives and working across functions and geographies to lead a digital transformation strategy that delivers on the company’s long-term business goals.”

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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