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June 20, 2017

PepsiCo gives protein push to Oat So Simple in UK

PepsiCo is adding protein-enhanced versions to its line of Quaker Oat So Simple porridge products in the UK.

By Dean Best

PepsiCo is adding protein-enhanced versions to its line of Quaker Oat So Simple porridge products in the UK.

The US food and beverage group is trying to tap into the growing interest in protein cereals in the UK, a fledgling but fast-growing segment in the country.

Quaker Oats So Simple Protein sachets will be available from the end of the month “across grocery and impulse channels”, PepsiCo said. The company said there is 20g of protein per 100g of product.

The sachets, which come in two flavours, are to be sold in multipacks of eight. An “original” line will be available in a multipack of eight 37.7g sachets at a recommended retail price of GBP2.45 (US$3.09). A cinnamon line will be sold in a multipack of 46g sachets, with the same recommended price.

Eric Williams, the marketing manager for Quaker Oats in the UK, said: “We know that the popularity of protein means it is important for us to provide innovative solutions to meet customer demand and help retailers capitalise on this trend, particularly as it is increasingly being recognised as a vital part of a balanced diet.”

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